Fantasy sports programs make it possible for users to make imaginary teams and make real money depending on the players’ actual performance.
The mass penetration of mobile 4G, triggered by Reliance Jio, has popularised fantasy sports (along with several other internet services) in the country. The market is projected to touch $5 billion in the next two years. IFSG says two out of three sports fans in India are aware of fantasy gaming today, and an estimated 100 million will take to one or more of the platforms/apps by the end of 2019. YourStory lists a few of India’s top fantasy sports startups.
Tencent-backed Dream11 is the poster child of India’s fantasy gaming ecosystem. Earlier in 2019, BCCI signed up Dream11 as the IPL’s official fantasy sports partner until 2022. This is not only validation for Dream11, but also the overall esport sector in India. Founded in 2012 by Harsh Jain and Bhavit Sheth, Dream11 allows users to create imaginary teams and earn cash based on selected players’ real match functionality. Every fantastic move gets players money benefits, and Dream11 pockets 15-20 percentage of those winnings. The Mumbai-based startup seems to double its consumer base to 100 million annually riding on the IPL, and after the ICC Cricket World Cup. Dream11’s early backers include Kalaari Capital, and Unicorn India Ventures.
Mobile Premier League (MPL)
Sequoia-funded MPL is the most recent upstart in India’s dream sports marketplace. It’s growing at the rate of light, with notched up 10 million consumers at 7-8 months. This Bengaluru-based startup is the nation’s fastest-growing esport platform, and the #1 program in the’Casual’ class of Google Play Store India. MPL was set in 2018 by Srinivas Kiran Garimella and Shubham Malhotra – former creators of Creo, that was acqui-hired by Hike at 2017. The app-based platform makes it possible for fans to compete in skill-based sport and acquire real rewards. Just before IPL 2019, MPL roped in Team India captain Virat Kohli because its brand ambassador at a deal reportedly valued at Rs 12 crore. It’s estimated that Indonesia’s Go-Jek is seeking to spend $30 million in MPL.
Mumbai-based HalaPlay was set in 2017 by BITS Pilani alumni Swapnil Saurav, Prateek Anand, Ananya Singhal, and Aman Kesari. In March, it increased Rs 40 crore (approximately $5 million) in Series A round from international mobile gaming pioneer Nazara Technologies and casino gambling firm Delta Corp.. In 2017, it’d raised an undisclosed sum from Nazara and Kae Capital. HalaPlay utilizes machine learning and information analytics to assist players analyse their playing patterns and better their abilities to make more cash. The Daily Fantasy Sports system asserts that a 10x user increase in the previous 12 weeks, and hopes to rise to a crore active players throughout the IPL season. It’s 4 million gamers at this time. Much like Dream11, HalaPlay takes 10-15 percentage of each participant’s earnings.
BalleBaazi (meaning’batting’ in Hindi) began in ancient 2018 as a dream platform specializing in cricket. The Delhi-based startup, based on Saurabh Chopra, claims to have a monthly user base of one thousand. The popularity of cricket in India along with the sheer variety of high profile tournaments this season is expected to drive additional development of the system. Unlike many of its peers, BalleBaazi enables users the choice to make their very own teams and encourage just those they would like to engage with. The startup has only secured a $1 million funding from the parent firm, Baazi Games, and intends to utilise it at the growth of verticals.
This Delhi-based esports startup has been set by Amity University grads Abhay Sharma and Ashwin Haryani at 2014. It started as a market such as consoles, PC gaming names, along with other accessories. Back in 2017, it pivoted in an esport tournament stage, also obtained a seed investment of roughly $5 million in Rajan Anandan, Stellaris Venture Partners, AdvantEdge, Smile Group, and Japan’s Incubate Fund. Before this season, GamingMonk also obtained a strategic investment of $100,000 from Japanese gaming firm GameWink. The startup is usable on all platforms – PC, console and mobile – and promises to have increased its user base by 500% in the previous six months.
My11Circle is India’s youngest fantasy gambling stage, and now the only one supplying real-time game scores within the program. Launched in January 2019 by Play Games24x7 founders Trivikraman Thampy and Bhavin Pandya, My11Circle is devoted to national and global cricket matches, but will include other sports moving ahead. Several dream gamers are thought to be relegated to My11Circle given the stage is fresh, and not as much competition means better odds of earning wages. PlayGames 24×7 additionally conducts RummyCircle (India’s internet rummy market leader with more than 8 million gamers ) began in 2006, also endorsed by Tiger Global at 2012.