Fantasy sports as well as the gambling sector in India has found different ways to promote fan participation in a variety of sports around India. The business is currently worth INR 43.8 billion and is thought to reach INR 118.8 billion by FY23 using an increase rate of CAGR 22.1 percent. The Indian Federation of Sports Gaming (IFSG), India’s first self-regulatory business body for the sports gambling industry, and KPMG India Private Limited (KPMG) established a study on this’The Evolving Landscape of Sports Gaming in India’ in its next flagship event – GamePlan 2019 using the motif’Economy of Sports Gaming’. The report offers an summary of the online gaming industry with a focus on fantasy sports and eSports.
Commenting on the event, John Loffhagen, President IFSG stated,”With the rapidly growing digital infrastructure and emergence of new sports leagues, the Indian online sports gaming industry is witnessing a boom which shows no sign of slowing down.
Aims to create awareness regarding the growth drivers of this fantasy sports market in India as well as also the stark differences between Fantasy Sports, eSports and Sports Betting.
Finds that for 72 percent of respondents, the principal motive for playing sports is excitement and fun. Further, 69 percent of respondents state there are no overlaps between Fantasy Sports and Sports Betting and one of them, 81% say that playing fantasy sports requires deep Skill and Knowledge.
Sports gaming in India has significant opportunities for the future and avenues like evolving ecosystem around sports gaming, user stickiness and increasing penetration of mobile internet amongst the regional language users in the country that could drive future growth”, stated Girish Menon, M&E Partner, KPMG
Evolving ecosystem about sports gambling sees a symbiotic connection between the stakeholders at the sport ecosystem and sports gambling businesses. Increasing enthusiast engagement with sport, expansion of encouraging sports infrastructure, uptake of electronic payments and general contribution to sports development in the nation are some of the facets which sports gambling has a direct and tangible effect on.
Harsh Jain, Co-Founder & CEO, Dream11 Fantasy Private Limited throughout the report launching stated,”Sports fan engagement is something like the Jio effect that we had when 4G data was available at affordable prices. Watching your own sport at your own time (even on the go) leads to ways in which you would want to engage with that sport even more. Through fantasy sports platforms, the viewership has gone up by 80% having a reason to delve into the statistics of the players and teams. These factors are working in tandem to increase fan engagement over the last couple of years.”
74 percent of fantasy sports consumers play with these competitions online 1-3 times each week, which points to some substantial consumer stickiness on those platforms. Increasing this consumer stickiness using a great number of sports offering on the stage, such as non-cricket sports, and efficient monetization of the exact same would be vital to the rise of the sport gambling sector in India.